In life, there are people you feel destiny wrote into your path long before you ever met them. And sometimes, the greatest stories begin not in comfort, but in chaos—where life is unpredictable, and nothing feels planned.

Our story began during the January Revolution of 2011 in Egypt, a time when the streets were filled with millions of people, hope, chants, and volunteer work.

At that time, my wife and I were both part of community campaigns helping clean public squares and support families in need. Among all those crowds, my eyes somehow only saw her.

To this day, I still don’t know how I could always find her among thousands of people, as if the entire world disappeared whenever she was around. I was young, but something inside me felt that she would one day become part of my life.

I never approached her casually. I always felt she deserved seriousness, not temporary conversations or meaningless relationships. But one day, jokingly and confidently, I told her:

“You’re going to be my fiancée one day.”

Then life suddenly separated us.

Years of Distance, Travel, and Unexpected Paths

I traveled to England, then later to Turkey. From time to time, I would ask about her through her sister. Then eventually, everything went silent.

Years passed. I got engaged once, but it didn’t work out. Life continued, as life always does, until fate brought us together again in the most unexpected way.

Someone told her I had been talking about her, so she confronted me.

I told her calmly:

“I never said anything. I don’t even know those people. Take my number, and when you’re free, call me so we understand what happened.”

She called.

The First Call That Changed Everything

During the first phone call, humor appeared naturally.

She said: “Yasmine.”

I replied: “Yasmine who?”

There was silence, then she said: “I’m sorry,” and was about to hang up.

I quickly said: “Okay okay, I know it’s you—don’t hang up.”

From that moment, something real began.

Later I told her:

“I don’t like long phone calls. Let’s meet and talk properly.”

The First Meeting – Between Anger and Fate

She arrived angry, expecting confrontation. But when I saw her, I simply said:

“We grew up… you became a bride.”

The tension disappeared instantly.

We sat at a café facing the sea. At that time, I was serving in the military and working after shifts, completely exhausted.

With absolute confidence and very poor timing, I told her:

“Can you move a bit? I want to sit.”

Then I fell asleep.

Literally asleep.

She sat there unsure whether to leave or stay. When I woke up, I simply said:

“Let’s go, I’ll drop you home.”

And that was it.

A Relationship Built Between Chaos and Reality

Later I realized I never wanted to lose her again.

So suddenly, I told her:

“I want to marry you. Talk to your family.”

She was shocked—completely silent for a moment.

And then, in one of the worst jokes in relationship history, I said:

“I have a son in England and I’m already married.”

She stood up and left immediately.

I ran after her trying to explain I was joking. I still hadn’t learned that not every joke is funny.

Marriage, Responsibility, and Life Pressure

Life didn’t slow down after that.

On engagement day, I was working an early shift. On the marriage contract day, I was in a café playing backgammon while everyone waited.

Then I moved to the UAE after agreeing with my company that my wedding would be in August. Everything was planned—but the leave was delayed until the last moment.

At the same time, I discovered a delayed military reserve summons in Egypt, forcing me to travel between Cairo and government offices while my father supported me throughout.

Those were difficult days for my wife, because I was physically present—but mentally always moving between responsibilities.

UAE, COVID, and the Beginning of a New Career

We eventually settled in the UAE.

Then COVID changed everything.

Movement restrictions between Dubai and Abu Dhabi forced me to stay in Dubai for over a month. That period became a turning point in my life.

I met an Indian friend, Yasser, who introduced me to a company called Prism Digital Marketing. That was my entry into the world of business development and digital marketing in UAE.

From there, I moved to Bayzat, entering the world of HR systems and SaaS technology, and later joined Builder.ai, where I worked in AI-driven software development and enterprise solutions.

Each step reshaped how I understood business, systems, and growth.

The Birth of OSTA Services

During this time, my wife and I decided to grow our family. We had delayed the idea of having children until we felt stable.

Then God blessed us with our son—“Eno.”

From that moment, everything changed.

My priorities shifted toward stability, purpose, and building something meaningful.

That is when the idea of OSTA Services – AC repair and maintenance company in UAE was born.

I studied the market deeply and focused on one key lesson:

Never fear competition. Understand the customer’s real pain points.

What I discovered was simple but powerful:

• Late or unreliable technicians
• Lack of transparency in pricing
• No professionalism or identity
• Poor service consistency
• Lack of trust in home maintenance services

From these real problems, OSTA Services was created as a structured, reliable HVAC and home maintenance company in UAE focused on professionalism, trust, and customer experience.

Final Reflection

Today, I am grateful for every step in this journey.

I learned that life moves in phases:

• When you are young, blessings come through your parents
• When you marry, blessings come through your home
• When you have children, new doors open for the future

And I believe deeply:

A good wife is not just a life partner. She is one of the greatest reasons behind a man’s success, stability, and strength.

As long as your parents and your wife are proud of you, life continues to open doors you never expected.

And in the end, this story was never just about love, career, or business.

It was about how all of them came together to build one life—and one vision: OSTA Services in UAE.

In every human journey, there is a starting point that often seems insignificant at the time, yet later reveals itself as the first thread in a long and meaningful story of transformation.

The journey of Amr Abdelhamid Mahmoud Mohamed, founder of OSTA Services – AC repair and maintenance company in UAE, is not simply a sequence of jobs or companies. It is a continuous evolution shaped by experience, travel, learning, and exposure to multiple industries including retail, digital marketing, SaaS, and HVAC services in UAE.

It is a story of how operational experience turns into business vision.

Early Career in Egypt – Foundations in Retail and Customer Behavior

The journey began in Egypt within the retail industry—one of the most practical environments for understanding customer behavior and service experience.

Working at Zara as a Retail Sales Executive, the daily focus was direct customer interaction, understanding needs, and delivering a complete shopping experience.

In this phase, the foundation of business understanding was formed—not about products, but about people. How customers think, how they decide, and how a single interaction can influence purchasing decisions in any retail or service-based business.

Growth into Leadership – Store Operations and Team Management

As experience developed, responsibility increased into supervisory and management roles, including Assistant Manager and Store Manager positions.

This stage introduced a different level of complexity:

• Team management
• Store operations
• Sales targets
• Customer service systems
• Real-time decision-making under pressure

This experience built strong operational discipline and leadership skills, which later became essential in managing structured businesses like service companies and HVAC operations in UAE.

Transition to UAE – Shift into Business Development and Technology

A major turning point came with the move to the United Arab Emirates, where the career direction shifted from retail operations to business development, technology, and strategic growth.

This transition marked the beginning of understanding how modern businesses scale through systems, data, and digital transformation.

Digital Marketing and Growth – Prism Digital Marketing, Dubai

The first step in this new phase was at Prism Digital Marketing in Dubai, working in Business Development within the digital marketing industry.

This role introduced exposure to:

• SEO and search engine optimization
• Paid advertising and digital campaigns
• Market analysis and lead generation
• Client acquisition strategies

It was a shift from operational execution to strategic business growth and marketing-driven sales development.

This phase built a strong understanding of how businesses grow through visibility, positioning, and structured marketing systems.

SaaS and HR Technology – Bayzat Experience

The next stage was at Bayzat, a technology company focused on HR solutions and SaaS platforms.

Here, the experience moved deeper into:

• Enterprise systems
• HR and organizational structure
• Digital transformation in businesses
• Software-based solutions for companies

This phase changed the perspective from isolated services to interconnected business systems.

It reinforced a critical idea:
real business value is not only in solving problems, but in building systems that prevent them.

AI and Software Development – Builder.ai

A significant milestone came at Builder.ai, a company focused on AI-powered software development.

Working in Business Development and Sales, the exposure expanded into:

• Software product development lifecycle
• Enterprise client solutions
• AI-driven business models
• Scalable digital product creation

At this stage, problems were no longer seen as simple service requests, but as complex systems requiring structured, technology-based solutions.

This experience became critical in understanding how modern businesses are built in a digital-first world.

Leadership Role – Head of Business Development (MENA)

Later, the journey progressed into a leadership position as Head of Business Development for the MENA region.

This role involved:

• Regional market expansion
• Strategic partnerships
• Enterprise growth planning
• Cross-market business development

It required a shift from execution to vision—understanding markets at scale and building long-term growth strategies across the Middle East and North Africa region.

The Core Insight – A Repeated Market Problem

Despite working across multiple industries—retail, digital marketing, HR tech, and AI software—a consistent pattern became clear:

Customers across all sectors face similar problems:

• Lack of transparency
• Inconsistent service quality
• Delayed execution
• Weak communication
• Low trust in service providers

This was especially visible when comparing different service industries, including HVAC and home maintenance services in UAE.

The Birth of OSTA Services – A Structured HVAC Company in UAE

From this realization, the idea of OSTA Services was born.

OSTA Services was not created as just another AC repair company in UAE. It was designed as a structured system to redefine the home maintenance and HVAC service experience.

The vision was clear:

• Transparency in pricing
• Professional service delivery
• Reliable AC maintenance operations
• Technology-driven customer experience
• Consistency in HVAC service quality

It is the combination of everything learned across years of experience in retail, digital marketing, SaaS, AI, and enterprise business development.

Conclusion – From Experience to System Building

Today, OSTA Services in UAE stands as the result of a long professional journey—but not its end.

It is the beginning of a new phase focused on transforming the AC repair and home maintenance industry in UAE into a more structured, reliable, and customer-centric ecosystem.

In the end, the story has never been about job titles or companies.

It has always been about understanding real problems and turning them into structured, scalable, and trustworthy business solutions that improve everyday human experience.

The true secret to success is not avoiding mistakes, because mistakes are an inevitable part of every human and professional journey—especially in real-world industries like AC repair and HVAC services in UAE.

Every person, regardless of experience or position, will make mistakes in decisions, in judging people, in choosing directions, and in managing situations within a business environment or service company.

However, the real difference between someone who succeeds and someone who repeatedly fails is not the number of mistakes they make, but how they deal with them.

Mistakes in Business and HVAC Operations

In fields like AC repair in UAE, HVAC services, and maintenance companies, mistakes are part of daily operations.

Most people naturally tend to look for excuses or shift blame when something goes wrong. They may say:

• The team was not good
• The market was difficult
• The customer was unreasonable
• Or even bad luck

But this kind of thinking does not create growth in a service-based business like AC maintenance in UAE. It only delays learning and keeps the real problem unresolved.

Because when responsibility is removed, growth is also removed.

The First Step Toward Real Success

The first real step toward success—whether in entrepreneurship or building an HVAC company in UAE—begins when a person has the courage to say:

“This is my mistake.”

Not because everything was under their control, but because they choose to take responsibility for the outcome.

In industries like AC repair and maintenance services in UAE, this mindset is critical because decisions directly affect customers’ comfort, especially during emergency AC repair situations.

Admitting a mistake is not weakness. It is awareness.

Understanding the Root Cause of Mistakes

A mistake in business can come from many sources:

• Wrong decision-making
• Poor understanding of team or customers
• Incorrect market evaluation
• Building the wrong operational structure
• Lack of system in HVAC service delivery

But the most important thing is not just identifying the mistake—it is understanding its root cause.

In most cases, the real issue in AC repair companies in UAE is not the action itself, but:

• Lack of preparation
• Weak operational experience
• Missing systems for handling service requests
• Poor crisis management structure

Crisis Management in HVAC and Service Businesses

Crisis management is one of the most important keys to success in any field—especially in HVAC companies and AC repair businesses in UAE, where emergencies are daily reality.

A crisis does not only reveal the problem. It reveals leadership.

In the AC maintenance industry in UAE, a person who understands crisis management:

• Does not escape responsibility
• Faces the issue directly
• Analyzes the root cause
• Builds systems to prevent repetition

On the other hand, avoiding responsibility leads to repeated failures in service operations and customer handling.

Turning Mistakes into Systems

True success in business does not come only from making the right decisions in HVAC operations or AC repair services in UAE.

It comes from the ability to turn wrong decisions into structured lessons.

Every mistake that is not acknowledged becomes a repeated cycle.

But every mistake that is studied becomes:

• A process improvement
• A system upgrade
• A stronger operational structure
• A better customer experience in AC repair services

Responsibility as the Foundation of Growth

In any HVAC company in UAE or AC maintenance business, responsibility is the foundation of growth.

When you stop blaming others and start honestly reviewing your own decisions:

• Business clarity increases
• Leadership improves
• Systems become stronger
• Team performance becomes more structured

This is especially important in industries like:

• AC repair in UAE
• Emergency HVAC services
• Residential and commercial AC maintenance

Final Insight

The goal is not to avoid mistakes.

The goal is to never run away from them.

In the world of entrepreneurship and HVAC business in UAE, success is not defined by perfection, but by awareness, responsibility, and continuous improvement.

Mistakes are not failures.

They are data.

And when used correctly, they become the foundation of every strong and successful AC repair company in UAE.