قصة قائد خدمات اسطا ورؤية تطوير خدمات صيانة المكيفات في الإمارات
The Story & Vision Behind OSTA Services CEO
يقود عمرو عبد الحميد محمود محمد – CEO & Co-Founder of OSTA Services رؤية الشركة نحو تطوير خدمات صيانة وتنظيف المكيفات في الإمارات بشكل حديث واحترافي.
بدأت الفكرة من ملاحظة واضحة في السوق: الحاجة إلى خدمة أسرع، أكثر شفافية، وتعتمد على الجودة الحقيقية وليس الحلول المؤقتة.
اليوم، تقود OSTA Services نموذجًا جديدًا في خدمات التكييف يعتمد على:
الدقة في الفحص، سرعة الاستجابة، وتقديم تجربة عميل موثوقة من البداية للنهاية.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services leads the company with a vision to transform AC maintenance services in the UAE into a modern, reliable, and customer-focused experience.
The idea started from a clear gap in the market: the need for faster response, transparent service, and long-term quality rather than temporary fixes.
Today, OSTA Services represents a new standard in HVAC services based on accuracy, speed, and a trusted customer experience from start to finish.

Amr Abdelhamid Mahmoud Mohamed Born in Alexandria – February 16, 1991
Family, Values, and Identity – The Foundation of My Life Journey
Some people are shaped by words and advice, while others are shaped by real moments, memories, and values lived through actions rather than speeches.
I was fortunate to grow up understanding the true meaning of family, dignity, kindness, and gratitude from an early age in Alexandria, Egypt, where I was born on February 16, 1991, into a family that played a foundational role in shaping my personality and worldview.
I grew up with a father, a mother, a sister, and a brother—each of them contributing in a different way to building who I am today.
A Family Built on Values, Not Just Words
My parents raised us with dignity, honor, compassion, and respect for what is right and wrong. But what made their parenting unique was not what they said—it was what they did every single day.
These early experiences became the foundation of my personal values, and later influenced how I approached life, relationships, and even building a business in UAE in the service and HVAC industry.
My Father – The Meaning of Responsibility and Sacrifice
My father worked tirelessly to ensure we never felt deprived or focused on what we did not have. He taught us humility, gratitude, and kindness through action, not instruction.
One memory from childhood stayed with me forever.
He used to take me to Sidi Gaber train station to book his ticket before going to work. After that, we would sit together at a café. He would order mango juice for me and only drink tea for himself.
At the time, I did not understand it. But later in life—especially after becoming a father myself—I realized the truth:
a real father sacrifices comfort so his children can feel joy.
Another moment at Sidi Bishr tram station shaped my understanding of humanity.
I had ice cream, and a poor child approached asking for a small bite. I felt uncomfortable giving it away, but my father gently said:
“Give it to him.”
After I did, he bought me another ice cream and gave me money, then said:
“If someone in need asks for help and you are able to help, then help.”
That moment taught me compassion in its purest form.
My Mother – The Meaning of Love, Safety, and Joy
My mother was the heart of my childhood.
If my father represented values and discipline, my mother represented warmth, care, and emotional safety.
She created happiness in the simplest moments:
- Family outings
- Childhood trips
- Small rewards and celebrations
I still remember going to Khaled Ibn Al Walid Street, buying ice cream from “Sultana,” and feeling that simple joy was the whole world.
She took us to Sindbad amusement park, where I refused to enter the haunted house because I was scared. She laughed, held my hand, and instead took me to the Octopus ride, telling me:
“Don’t be afraid… I’m with you.”
Those words stayed with me for life.
Trips to Miami Beach in Alexandria, popcorn near Raml Station, and time by the sea became more than memories—they became emotional foundations that shaped my understanding of comfort, family, and belonging.
My Sister – The First Support System in Life
My sister was not just a sibling—she was my first mentor in life.
She helped me get dressed, studied with me, supported my learning, and guided me through early activities like drawing, music, and development programs.
To me, she was a sister, a second mother, and a close friend—all at once.
My Brother – Protection, Friendship, and Courage
My brother has always been my protector and closest friend.
No matter the mistakes I made, I always found him standing behind me.
One memory I still remember clearly is when he taught me how to swim at Miami Beach.
I was afraid of the water. Without telling me, he arranged for someone to be ready underneath the dock in case I needed help. Then he suddenly pushed me into the water while encouraging me until I learned to swim.
That moment taught me a lifelong lesson:
Fear disappears when someone believes in you enough to push you forward.
The Foundation of Who I Am Today
This is only a small glimpse into my family—the family that shaped my identity, values, and emotional foundation.
Everything I am today, after God’s grace, is the result of that upbringing:
- Respect
- Compassion
- Responsibility
- Discipline
- Strength
These values later became the invisible foundation behind every step in my life journey, including building a career, leadership roles, and eventually OSTA Services in UAE.
Because in the end, before business, before success, and before any achievement—
a human being is first shaped at home.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

Amr Abdelhamid Mahmoud Mohamed – A Life Story Between Destiny, Growth, and Building OSTA Services in UAE
In life, there are people you feel destiny wrote into your path long before you ever met them. And sometimes, the greatest stories begin not in comfort, but in chaos—where life is unpredictable, and nothing feels planned.
Our story began during the January Revolution of 2011 in Egypt, a time when the streets were filled with millions of people, hope, chants, and volunteer work.
At that time, my wife and I were both part of community campaigns helping clean public squares and support families in need. Among all those crowds, my eyes somehow only saw her.
To this day, I still don’t know how I could always find her among thousands of people, as if the entire world disappeared whenever she was around. I was young, but something inside me felt that she would one day become part of my life.
I never approached her casually. I always felt she deserved seriousness, not temporary conversations or meaningless relationships. But one day, jokingly and confidently, I told her:
“You’re going to be my fiancée one day.”
Then life suddenly separated us.
Years of Distance, Travel, and Unexpected Paths
I traveled to England, then later to Turkey. From time to time, I would ask about her through her sister. Then eventually, everything went silent.
Years passed. I got engaged once, but it didn’t work out. Life continued, as life always does, until fate brought us together again in the most unexpected way.
Someone told her I had been talking about her, so she confronted me.
I told her calmly:
“I never said anything. I don’t even know those people. Take my number, and when you’re free, call me so we understand what happened.”
She called.
The First Call That Changed Everything
During the first phone call, humor appeared naturally.
She said: “Yasmine.”
I replied: “Yasmine who?”
There was silence, then she said: “I’m sorry,” and was about to hang up.
I quickly said: “Okay okay, I know it’s you—don’t hang up.”
From that moment, something real began.
Later I told her:
“I don’t like long phone calls. Let’s meet and talk properly.”
The First Meeting – Between Anger and Fate
She arrived angry, expecting confrontation. But when I saw her, I simply said:
“We grew up… you became a bride.”
The tension disappeared instantly.
We sat at a café facing the sea. At that time, I was serving in the military and working after shifts, completely exhausted.
With absolute confidence and very poor timing, I told her:
“Can you move a bit? I want to sit.”
Then I fell asleep.
Literally asleep.
She sat there unsure whether to leave or stay. When I woke up, I simply said:
“Let’s go, I’ll drop you home.”
And that was it.
A Relationship Built Between Chaos and Reality
Later I realized I never wanted to lose her again.
So suddenly, I told her:
“I want to marry you. Talk to your family.”
She was shocked—completely silent for a moment.
And then, in one of the worst jokes in relationship history, I said:
“I have a son in England and I’m already married.”
She stood up and left immediately.
I ran after her trying to explain I was joking. I still hadn’t learned that not every joke is funny.
Marriage, Responsibility, and Life Pressure
Life didn’t slow down after that.
On engagement day, I was working an early shift. On the marriage contract day, I was in a café playing backgammon while everyone waited.
Then I moved to the UAE after agreeing with my company that my wedding would be in August. Everything was planned—but the leave was delayed until the last moment.
At the same time, I discovered a delayed military reserve summons in Egypt, forcing me to travel between Cairo and government offices while my father supported me throughout.
Those were difficult days for my wife, because I was physically present—but mentally always moving between responsibilities.
UAE, COVID, and the Beginning of a New Career
We eventually settled in the UAE.
Then COVID changed everything.
Movement restrictions between Dubai and Abu Dhabi forced me to stay in Dubai for over a month. That period became a turning point in my life.
I met an Indian friend, Yasser, who introduced me to a company called Prism Digital Marketing. That was my entry into the world of business development and digital marketing in UAE.
From there, I moved to Bayzat, entering the world of HR systems and SaaS technology, and later joined Builder.ai, where I worked in AI-driven software development and enterprise solutions.
Each step reshaped how I understood business, systems, and growth.
The Birth of OSTA Services
During this time, my wife and I decided to grow our family. We had delayed the idea of having children until we felt stable.
Then God blessed us with our son—“Eno.”
From that moment, everything changed.
My priorities shifted toward stability, purpose, and building something meaningful.
That is when the idea of OSTA Services – AC repair and maintenance company in UAE was born.
I studied the market deeply and focused on one key lesson:
Never fear competition. Understand the customer’s real pain points.
What I discovered was simple but powerful:
- Late or unreliable technicians
- Lack of transparency in pricing
- No professionalism or identity
- Poor service consistency
- Lack of trust in home maintenance services
From these real problems, OSTA Services was created as a structured, reliable HVAC and home maintenance company in UAE focused on professionalism, trust, and customer experience.
Final Reflection
Today, I am grateful for every step in this journey.
I learned that life moves in phases:
- When you are young, blessings come through your parents
- When you marry, blessings come through your home
- When you have children, new doors open for the future
And I believe deeply:
A good wife is not just a life partner. She is one of the greatest reasons behind a man’s success, stability, and strength.
As long as your parents and your wife are proud of you, life continues to open doors you never expected.
And in the end, this story was never just about love, career, or business.
It was about how all of them came together to build one life—and one vision: OSTA Services in UAE.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

The Career Journey of Amr Abdelhamid Mahmoud Mohamed : From Retail Operations to Building OSTA Services in the UAE
In every human journey, there is a starting point that often seems insignificant at the time, yet later reveals itself as the first thread in a long and meaningful story of transformation.
The journey of Amr Abdelhamid Mahmoud Mohamed, founder of OSTA Services – AC repair and maintenance company in UAE, is not simply a sequence of jobs or companies. It is a continuous evolution shaped by experience, travel, learning, and exposure to multiple industries including retail, digital marketing, SaaS, and HVAC services in UAE.
It is a story of how operational experience turns into business vision.
Early Career in Egypt – Foundations in Retail and Customer Behavior
The journey began in Egypt within the retail industry—one of the most practical environments for understanding customer behavior and service experience.
Working at Zara as a Retail Sales Executive, the daily focus was direct customer interaction, understanding needs, and delivering a complete shopping experience.
In this phase, the foundation of business understanding was formed—not about products, but about people. How customers think, how they decide, and how a single interaction can influence purchasing decisions in any retail or service-based business.
Growth into Leadership – Store Operations and Team Management
As experience developed, responsibility increased into supervisory and management roles, including Assistant Manager and Store Manager positions.
This stage introduced a different level of complexity:
- Team management
- Store operations
- Sales targets
- Customer service systems
- Real-time decision-making under pressure
This experience built strong operational discipline and leadership skills, which later became essential in managing structured businesses like service companies and HVAC operations in UAE.
Transition to UAE – Shift into Business Development and Technology
A major turning point came with the move to the United Arab Emirates, where the career direction shifted from retail operations to business development, technology, and strategic growth.
This transition marked the beginning of understanding how modern businesses scale through systems, data, and digital transformation.
Digital Marketing and Growth – Prism Digital Marketing, Dubai
The first step in this new phase was at Prism Digital Marketing in Dubai, working in Business Development within the digital marketing industry.
This role introduced exposure to:
- SEO and search engine optimization
- Paid advertising and digital campaigns
- Market analysis and lead generation
- Client acquisition strategies
It was a shift from operational execution to strategic business growth and marketing-driven sales development.
This phase built a strong understanding of how businesses grow through visibility, positioning, and structured marketing systems.
SaaS and HR Technology – Bayzat Experience
The next stage was at Bayzat, a technology company focused on HR solutions and SaaS platforms.
Here, the experience moved deeper into:
- Enterprise systems
- HR and organizational structure
- Digital transformation in businesses
- Software-based solutions for companies
This phase changed the perspective from isolated services to interconnected business systems.
It reinforced a critical idea:
real business value is not only in solving problems, but in building systems that prevent them.
AI and Software Development – Builder.ai
A significant milestone came at Builder.ai, a company focused on AI-powered software development.
Working in Business Development and Sales, the exposure expanded into:
- Software product development lifecycle
- Enterprise client solutions
- AI-driven business models
- Scalable digital product creation
At this stage, problems were no longer seen as simple service requests, but as complex systems requiring structured, technology-based solutions.
This experience became critical in understanding how modern businesses are built in a digital-first world.
Leadership Role – Head of Business Development (MENA)
Later, the journey progressed into a leadership position as Head of Business Development for the MENA region.
This role involved:
- Regional market expansion
- Strategic partnerships
- Enterprise growth planning
- Cross-market business development
It required a shift from execution to vision—understanding markets at scale and building long-term growth strategies across the Middle East and North Africa region.
The Core Insight – A Repeated Market Problem
Despite working across multiple industries—retail, digital marketing, HR tech, and AI software—a consistent pattern became clear:
Customers across all sectors face similar problems:
- Lack of transparency
- Inconsistent service quality
- Delayed execution
- Weak communication
- Low trust in service providers
This was especially visible when comparing different service industries, including HVAC and home maintenance services in UAE.
The Birth of OSTA Services – A Structured HVAC Company in UAE
From this realization, the idea of OSTA Services was born.
OSTA Services was not created as just another AC repair company in UAE. It was designed as a structured system to redefine the home maintenance and HVAC service experience.
The vision was clear:
- Transparency in pricing
- Professional service delivery
- Reliable AC maintenance operations
- Technology-driven customer experience
- Consistency in HVAC service quality
It is the combination of everything learned across years of experience in retail, digital marketing, SaaS, AI, and enterprise business development.
Conclusion – From Experience to System Building
Today, OSTA Services in UAE stands as the result of a long professional journey—but not its end.
It is the beginning of a new phase focused on transforming the AC repair and home maintenance industry in UAE into a more structured, reliable, and customer-centric ecosystem.
In the end, the story has never been about job titles or companies.
It has always been about understanding real problems and turning them into structured, scalable, and trustworthy business solutions that improve everyday human experience.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

The True Secret of Success in Business – Lessons from Entrepreneurship and HVAC Industry in UAE
The true secret to success is not avoiding mistakes, because mistakes are an inevitable part of every human and professional journey—especially in real-world industries like AC repair and HVAC services in UAE.
Every person, regardless of experience or position, will make mistakes in decisions, in judging people, in choosing directions, and in managing situations within a business environment or service company.
However, the real difference between someone who succeeds and someone who repeatedly fails is not the number of mistakes they make, but how they deal with them.
Mistakes in Business and HVAC Operations
In fields like AC repair in UAE, HVAC services, and maintenance companies, mistakes are part of daily operations.
Most people naturally tend to look for excuses or shift blame when something goes wrong. They may say:
- The team was not good
- The market was difficult
- The customer was unreasonable
- Or even bad luck
But this kind of thinking does not create growth in a service-based business like AC maintenance in UAE. It only delays learning and keeps the real problem unresolved.
Because when responsibility is removed, growth is also removed.
The First Step Toward Real Success
The first real step toward success—whether in entrepreneurship or building an HVAC company in UAE—begins when a person has the courage to say:
“This is my mistake.”
Not because everything was under their control, but because they choose to take responsibility for the outcome.
In industries like AC repair and maintenance services in UAE, this mindset is critical because decisions directly affect customers’ comfort, especially during emergency AC repair situations.
Admitting a mistake is not weakness. It is awareness.
Understanding the Root Cause of Mistakes
A mistake in business can come from many sources:
- Wrong decision-making
- Poor understanding of team or customers
- Incorrect market evaluation
- Building the wrong operational structure
- Lack of system in HVAC service delivery
But the most important thing is not just identifying the mistake—it is understanding its root cause.
In most cases, the real issue in AC repair companies in UAE is not the action itself, but:
- Lack of preparation
- Weak operational experience
- Missing systems for handling service requests
- Poor crisis management structure
Crisis Management in HVAC and Service Businesses
Crisis management is one of the most important keys to success in any field—especially in HVAC companies and AC repair businesses in UAE, where emergencies are daily reality.
A crisis does not only reveal the problem. It reveals leadership.
In the AC maintenance industry in UAE, a person who understands crisis management:
- Does not escape responsibility
- Faces the issue directly
- Analyzes the root cause
- Builds systems to prevent repetition
On the other hand, avoiding responsibility leads to repeated failures in service operations and customer handling.
Turning Mistakes into Systems
True success in business does not come only from making the right decisions in HVAC operations or AC repair services in UAE.
It comes from the ability to turn wrong decisions into structured lessons.
Every mistake that is not acknowledged becomes a repeated cycle.
But every mistake that is studied becomes:
- A process improvement
- A system upgrade
- A stronger operational structure
- A better customer experience in AC repair services
Responsibility as the Foundation of Growth
In any HVAC company in UAE or AC maintenance business, responsibility is the foundation of growth.
When you stop blaming others and start honestly reviewing your own decisions:
- Business clarity increases
- Leadership improves
- Systems become stronger
- Team performance becomes more structured
This is especially important in industries like:
- AC repair in UAE
- Emergency HVAC services
- Residential and commercial AC maintenance
Final Insight
The goal is not to avoid mistakes.
The goal is to never run away from them.
In the world of entrepreneurship and HVAC business in UAE, success is not defined by perfection, but by awareness, responsibility, and continuous improvement.
Mistakes are not failures.
They are data.
And when used correctly, they become the foundation of every strong and successful AC repair company in UAE.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

Building a Business Through Mistakes – Lessons from an HVAC Company in UAE
In my first year as an entrepreneur in the AC repair and HVAC industry in UAE, I learned a lesson that completely reshaped the way I understand business, leadership, and growth.
At the beginning, I used to believe that building a company—especially a service-based business like AC repair in UAE—was mainly about having a strong idea, good execution, and the right team.
But very quickly, reality proved something different. The real foundation of any successful business is not perfection. It is learning through mistakes, understanding the market deeply, and building systems that evolve with time.
We officially started operations on 01/05/2025 as a small HVAC company in UAE focused on AC repair and maintenance services.
From the very beginning, I made it clear with the team that this stage was not about immediate success or stability. It was a learning phase inside a real AC maintenance business in UAE, where every job, every customer, and every mistake would teach us something important.
From day one, I adopted a simple principle:
Every problem is information.
Instead of reacting emotionally or trying to assign blame, I focused on documenting everything that happened inside our AC repair operations in UAE, including:
- Customer communication issues
- Delays in AC maintenance scheduling
- Field service challenges
- Miscommunication between technician and customer
- Emergency AC repair response delays
Everything was recorded and analyzed.
At first, these issues looked like normal startup challenges in the HVAC industry in UAE. But over time, I began to notice patterns.
The problems were not random. They were repeated behaviors, missing systems, and structural gaps in how the AC repair company in UAE was operating.
This realization changed everything.
Instead of solving problems one by one, the focus shifted to preventing them completely through systems and structure.
I started analyzing every issue deeply:
- Why did this happen in AC repair service delivery?
- Was it a communication issue or lack of clarity?
- Was the problem in operations or planning?
- Could this have been prevented with a system?
These questions helped move the business from reactive problem-solving to structured HVAC service management in UAE.
As more data was collected, I began building internal systems based on real field experience in AC maintenance and repair services in UAE, not theory.
These systems included:
- Internal operating procedures for AC repair jobs
- Customer handling structure for HVAC services
- Clear technician responsibilities
- Emergency AC repair workflows
- Service reporting and documentation system
All of this was built in alignment with proper labor structure to ensure fairness, clarity, and transparency inside the HVAC company in UAE.
One of the most important lessons I learned is this:
A company without a system is just people solving the same problems repeatedly.
But a structured AC repair business in UAE becomes a living system that learns, adapts, and improves over time.
This is especially true in industries like:
- Emergency AC repair in UAE
- Air conditioning maintenance services
- Residential and commercial HVAC services in UAE
Through this journey, I started to understand the real cycle of business growth in the AC repair industry in UAE:
Year 1 – Learning Phase
Not a loss, but an investment in understanding:
- Real market behavior in HVAC UAE
- Customer expectations in AC repair services
- Operational gaps in field work
Year 2 – Stabilization Phase
- Systems start working
- Repeated mistakes decrease
- Operations become more predictable
- AC maintenance workflow improves
Year 3 – Growth Phase
- Stable HVAC operations
- Scalable AC repair services in UAE
- Consistent customer satisfaction
- Strong service reputation
Looking back, I can confidently say that the first year of building an AC repair company in UAE was not a failure.
It was a necessary phase of learning, discipline, and system building.
Today, I see mistakes very differently in the HVAC and air conditioning service industry in UAE.
They are no longer problems.
They are signals.
They are data points.
And most importantly, they are the foundation upon which every successful AC maintenance company in UAE is built.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

Business vs Personal Relationships in Entrepreneurship – A Lesson from Building an HVAC Company in UAE
There is an important lesson I learned during my journey as an entrepreneur, especially while building an AC repair company in UAE (OSTA Services), regarding the relationship between business and personal connections—particularly when working with relatives and close friends.
At the beginning, like many entrepreneurs starting a small business in UAE, I made the decision to bring friends and relatives into the work environment. Not because of lack of professionalism, but because of trust.
When building a HVAC company in Ajman, there is a natural belief that people you already know personally will understand the vision better, support the business more deeply, and stand with you during difficult periods—especially in a competitive field like AC repair and maintenance services in UAE.
However, experience quickly taught me that business environments are completely different from personal relationships.
Friends and relatives often come with what can be called “familiarity expectations.” While this is natural in personal life, it becomes a challenge in a structured business like air conditioning services in UAE, where performance, timing, and accountability are essential.
In the HVAC industry—especially in AC repair in Ajman and emergency AC services in UAE—there are clear systems, responsibilities, deadlines, and service standards. These cannot operate based on emotions.
Over time, I realized the issue was never about people being good or bad. It was never about loyalty or intentions. In most cases, the challenge comes from the gap between emotional relationships and professional expectations inside a structured HVAC business environment.
A friend may expect flexibility, comfort, and emotional understanding. But a professional AC maintenance company in UAE requires discipline, consistency, and sometimes difficult operational decisions that cannot be influenced by personal relationships.
This created a very difficult learning phase during my first year in entrepreneurship while building OSTA Services as a startup AC repair company in UAE.
It was not easy, because at my core, I do not believe in losing people. I strongly believe that relationships—whether friendship or family—are one of the greatest forms of wealth in life.
This belief made every decision heavier than just business. It felt personal.
However, experience in running an HVAC service company in UAE taught me something very important:
Sometimes, protecting a long-term relationship requires making a difficult short-term decision. And sometimes, protecting the future of a growing AC repair business in UAE requires stepping back from arrangements that are not aligned with its structure.
It is not about losing people—it is about understanding environments.
Not every person is suited for a structured business system, just as not every business can operate on emotional flexibility, especially in industries like emergency AC repair and HVAC maintenance in UAE.
What I learned through this experience is that trust in business must always be supported by structure, clarity, and clearly defined responsibilities.
In the HVAC industry, whether it is AC repair in Ajman, Dubai, or anywhere in the UAE, even the strongest personal relationships can become complicated without operational structure and accountability.
This was one of the hardest lessons I experienced during my early journey as an entrepreneur. It carried emotional weight, reflection, and many internal conflicts while building a trusted AC maintenance company in UAE.
But at the same time, it provided clarity that could not have been gained otherwise.
In the end, I came to understand a deeper truth:
Sometimes, a closer loss is easier than a distant loss.
Because losing a person is painful—but losing the structure of a business that is meant to serve customers across UAE HVAC and AC repair services is a different level of responsibility.
Today, I still strongly believe that people are treasures and relationships are one of the greatest forms of wealth in life.
But I also understand that in business—especially in a competitive industry like air conditioning services in UAE—clarity, structure, and discipline are what protect both the vision and the relationships themselves.
It was a difficult lesson—but an essential one in shaping how I now approach leadership, trust, and entrepreneurship in building a successful HVAC company in UAE.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

Sleepless Nights Behind Building OSTA Services – AC Repair Company in UAE
People often hear the phrase “sleepless nights” in entrepreneurship and think it is just a dramatic expression. But in reality, while building a company for AC repair in UAE, especially in a competitive market like AC repair in Ajman, this phrase becomes very real.
Today, while writing this story late at night, I can confidently say: this is exactly what building OSTA Services – AC maintenance and HVAC services in UAE felt like from the beginning.
In the early days, the company started with a very simple setup—just myself, one AC technician, and one assistant. There was no large team, no operations department, and no structured system like modern HVAC companies in UAE.
I was using my personal car to move between jobs, handling everything step by step as the business slowly came to life, working directly in air conditioning repair and maintenance in Ajman and nearby areas.
I personally applied for the trade license, built the website from scratch, created and managed all social media pages, designed and funded the advertisements for AC repair services in UAE, and handled customer calls and messages directly. Every inquiry related to air conditioning service in Ajman, every complaint, and every booking passed through me.
At the same time, I used to go on jobs myself alongside the technician and assistant, especially because they did not have driving licenses. There was no separation between “management” and field AC repair work in UAE at that stage. Everything was hands-on, direct, and fully personal.
We slowly started building a small but loyal customer base in AC maintenance in UAE. I reached out to friends, built trust through personal relationships, and gradually expanded through word of mouth. Customers who experienced our AC repair service in Ajman became our strongest source of growth, recommending us to their friends, families, and neighbors.
What made this journey even more intense was the nature of the work itself. AC maintenance in the UAE is not just a regular service—it is often an emergency AC repair service. It is very similar to a doctor being called at critical moments.
We would receive calls at any time of the day or night for emergency AC repair in UAE. A family suffering from extreme heat, elderly people unable to sleep, or someone sick needing rest but unable to because the air conditioning had stopped working.
Many customers had already called other companies that advertised “24/7 AC service in UAE” or “emergency HVAC service in Ajman,” only to discover that it was just marketing. No one answered. No one came. Promises were not real.
But when we answered those calls, something different happened.
People felt relief. They felt that there was still someone reliable offering real AC repair in Ajman, still someone who would show up. It felt to them like help was finally on the way. In those moments, it was not just an air conditioning repair service—it felt like restoring comfort and life back into their homes.
This consistent commitment, responding to real emergencies and showing up when other HVAC companies in UAE didn’t, is what slowly built our reputation. Trust was not built through advertising—it was built through action, consistency, and sleepless nights of real work in AC maintenance and repair services in UAE.
This is the true meaning of sleepless nights in entrepreneurship.
It is not about exhaustion alone. It is about responsibility, commitment, and showing up when it matters most—again and again—especially in critical AC repair emergencies in UAE, until trust is earned, not claimed.
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services
When Challenges Became a Turning Point – The Story of Tarek Shawky Joining OSTA Services in UAE
When Challenges Became a Turning Point – The Story of Tarek Shawky Joining OSTA Services in UAE
In July 2025, only a short time after launching OSTA Services – AC repair and HVAC company in UAE, I faced one of the most difficult periods since starting the business.
At that stage, the pressure was overwhelming.
The number of AC repair requests in Ajman, emergency HVAC calls, and air conditioning maintenance services in UAE was increasing daily. Customer calls never stopped, emergency AC breakdowns happened at all hours, and I was still personally managing almost every part of the operation.
Because of the workload and lack of proper sleep for long periods, I decided to appoint one of my relatives as a driver to work alongside the AC technician and assistant, hoping it would help reduce some operational pressure and allow me to focus more on managing the company.
Eventually, I reached a point of complete physical and mental exhaustion.
I sat with the team and told them honestly:
“I need a few days to rest. Are you able to handle the responsibility while I am away?”
Their response was reassuring:
“Don’t worry. Everything will continue exactly as you built it.”
So, I decided to travel to Egypt for only five days to recover mentally after months of nonstop work in the HVAC and AC maintenance industry in UAE.
But the truth is…
Those five days were not rest at all.
Problems During My Absence in the HVAC Business
While I was away, many issues started appearing inside the company:
- Internal team conflicts
- Operational mistakes in AC repair jobs
- Unprofessional decisions
- Lack of discipline and accountability
- Problems managing customer requests and HVAC operations
- Delays in emergency AC repair response
At that moment, I realized the real problem was not only work pressure.
The deeper issue was the absence of a strong operational structure capable of running an AC repair company in UAE with the same discipline and mindset in my absence.
During this difficult period, I remembered someone I had known and respected for many years.
Meeting Engineer Tarek Shawky
While I was in Egypt, I met my former manager and close friend, Engineer Tarek Shawky.
Tarek had spent years managing teams in the retail industry in Egypt and was widely known for:
- Discipline
- Commitment
- Honesty
- Integrity
- Strong leadership and team management
During my previous experience working with him, I always admired his management style and his ability to create structure without creating unnecessary conflict.
I sat with him and explained everything happening inside OSTA Services HVAC company in UAE during my absence, the operational pressure, and the challenges we were facing while building a startup AC maintenance company in Ajman.
Then I asked him directly:
“Can you help me build this company and stand beside me during this journey?”
A Decision That Changed OSTA Services
Without hesitation, he replied:
“I’m with you.”
At that time, Tarek was working in Egypt as a software and web application developer, with his own career and stable life there.
Yet he made the difficult decision to leave everything behind and move to the UAE to support the vision behind OSTA Services – AC repair and maintenance company in UAE.
From the moment he joined, a completely new phase began inside the company.
Building Structured HVAC Operations in UAE
Engineer Tarek Shawky immediately started building systems, operational structure, and discipline inside the business.
He worked on:
- Organizing the HVAC team structure
- Creating clear workflows for AC repair jobs
- Improving scheduling and technician coordination
- Implementing transparent invoicing systems
- Developing professional operational procedures
- Turning previous mistakes into structured systems for improvement
At first, Tarek was not very popular with parts of the old team because many people were not used to structured systems and accountability.
He believed strongly that successful HVAC companies in UAE cannot grow through randomness, but through systems, discipline, ethics, and consistency.
Despite this resistance, he handled every situation intelligently and professionally, avoiding unnecessary conflicts while gradually strengthening the company structure.
CTO of OSTA Services – Leading the Technology Vision
As the company evolved, Tarek’s role became much bigger than operations alone.
He officially became:
CTO – Chief Technology Officer of OSTA Services
Through this role, he led the company’s technical and digital transformation.
He developed a strong strategy for improving the OSTA Services website SEO, helping it achieve strong Google rankings in searches related to:
- AC repair in Ajman
- Emergency AC repair in UAE
- HVAC services in UAE
- Air conditioning maintenance in Ajman
- AC cleaning services in UAE
- 24/7 AC repair company in UAE
He spent countless sleepless nights working on:
- Website development
- SEO optimization for Google rankings
- Programming improvements
- User experience enhancements
- Technical problem-solving
- Speed optimization and mobile performance
- Improving visibility for HVAC keywords in UAE
In addition, he developed:
- A complete accounting and management system for OSTA Services
- A professional online booking system for AC services
- Internal customer and operations management systems
- Technical solutions that improved daily HVAC operations in UAE
Everything was built with passion, commitment, and genuine belief in the company vision.
More Than a Business Partner
Since the day we started working together, I have never felt a moment of negligence or lack of dedication from him.
He constantly thinks about development, operational improvement, and building better systems for the company.
His presence beside me has never felt like a normal business relationship.
It felt like having a brother standing behind his brother during the hardest stages of building an AC repair business in UAE.
Engineer Tarek Shawky never focused only on financial return.
He believed deeply in the vision of OSTA Services and sacrificed a lot for its success and growth in the HVAC industry in UAE.
A Person Respected by Customers and Team Members
What makes Tarek special is not only his technical and management skills, but also his character.
He is calm, respectful, genuine, and carries no hatred or negativity toward anyone.
He always wants the people around him to succeed.
This is why he became highly respected and appreciated by OSTA Services customers, many of whom personally witnessed his professionalism, ethics, and genuine care for customer experience in AC maintenance and HVAC services in UAE.
Final Thoughts
Some people enter your life during the hardest periods…
And eventually become one of the main reasons you continue moving forward.
Engineer Tarek Shawky was one of those people in the journey of building OSTA Services – one of the growing AC repair and HVAC companies in UAE.
Amr Abdelhamid Mahmoud Mohamed
CEO & Co-Founder – OSTA Services
Professional AC Repair, HVAC & Maintenance Services in UAE
Amr Abdelhamid Mahmoud Mohamed– CEO & Co-Founder of OSTA Services

The Intention Behind Building OSTA Services – Trust Before Profit
The Intention Behind Building OSTA Services – Trust Before Profit
When OSTA Services – AC Repair & HVAC Services in UAE was founded, the intention was never greed or simply making money like many companies in the maintenance industry.
From the very beginning, the vision was clear:
To provide honest, reliable AC repair and maintenance services in UAE and solve the real pain customers face in the market.
Because the reality we saw inside the AC repair and HVAC industry in Ajman and UAE was frustrating for many customers.
People were suffering from:
- Lack of transparency in AC repair pricing
- Prices changing after inspection
- Poor workmanship and inexperienced technicians
- Damaging AC parts intentionally to increase repair costs
- Recommending unnecessary replacements
- Weak diagnosis of air conditioning problems
- Delays and lack of commitment
- Poor customer service experience
This is why the idea behind OSTA Services was created differently.
Two Different Ways to Build a Business
In the world of business, especially in the AC maintenance and HVAC services industry in UAE, there are generally two ways companies operate.
The First Way – Common in the Market
This approach focuses on:
- Completing as many jobs as possible
- Making fast money
- Prioritizing short-term profit
- Ignoring service quality
- Treating customers like transactions instead of relationships
This model may generate quick income, but it rarely builds long-term trust.
The Second Way – Building Trust and Long-Term Relationships
At OSTA Services, we chose the harder and longer path.
We chose to build:
- Strong relationships between customers and the company
- Real trust in AC repair services in UAE
- A brand customers can depend on during emergencies
- Honest and transparent HVAC services
- A different customer experience in the air conditioning industry
Because we strongly believe:
A customer is not just an invoice. A customer is a long-term relationship.
Starting With Affordable AC Repair Services in UAE
At the beginning of OSTA Services, we provided:
- AC repair services in Ajman
- Air conditioning maintenance
- AC cleaning services
- Freon gas refill services
- HVAC maintenance in UAE
At prices lower than almost everyone in the market.
Not because the quality was low, but because we wanted customers to experience a different level of honesty, professionalism, and customer care.
Over time, after deeply studying the HVAC market in UAE, we realized that low pricing alone is not enough.
So we focused on building the most difficult balance:
Reliable Service + High Quality + Affordable Pricing
And this is what truly made the difference.
Reputation Was Built Through Trust, Not Advertising
As time passed, customers started noticing the difference.
They noticed a company that:
- Explains AC problems honestly
- Does not exaggerate repair costs
- Does not take advantage of customers
- Maintains professionalism and cleanliness
- Respects appointments and schedules
- Truly cares about customer comfort
This is when the strongest stage of growth started for OSTA Services:
Customer Recommendations
Customers began recommending us to:
- Family members
- Friends
- Neighbors
- Colleagues
And for us, this became more valuable than any advertisement.
Because trust cannot be bought.
It must be earned.
OSTA Services Became More Than an AC Repair Company
Today, one of the things I appreciate most is that many customers now contact us before requesting any type of maintenance service and ask:
“Do you provide this service as well?”
For me, this means something very important.
It means customers no longer see OSTA Services as just another AC repair company in UAE.
They see a company they trust.
And in the HVAC and maintenance industry, trust is the greatest achievement any company can build.
The Philosophy of OSTA Services
At OSTA Services, we are not trying to become the biggest company overnight.
We are trying to become:
- One of the most trusted HVAC companies in UAE
- One of the most reliable AC repair companies in Ajman
- A company known for honesty and transparency
- A company customers feel comfortable calling during emergencies
Because we believe true success is not measured only by revenue.
It is measured by how many customers feel safe, respected, and comfortable working with your company.
Final Thoughts
The intention behind building OSTA Services was never greed or fast profit.
It was a genuine attempt to create a better standard in:
- AC repair services in UAE
- HVAC maintenance in Ajman
- Air conditioning cleaning and repair
- Home maintenance services in UAE
A standard built on:
- Honesty
- Quality
- Transparency
- Long-term customer trust
And this is why the reputation of OSTA Services continues to grow day after day—through customer satisfaction before anything else.
Amr Abdelhamid Mahmoud Mohamed
CEO & Co-Founder – OSTA Services
Trusted AC Repair & HVAC Services in Ajman & UAE

